Why digital Free samples are a good thing
May 12
People unfamiliar with the digital world often baulk at the idea of giving bits and bytes away for free. They see it in the same way as giving real world stuff away. Big difference though. Most digital assets have no cost when given away.
What they do give you is trust, exposure and a try before you buy experience for the many customers who may not have a clue who you are before hand and certainly wouldn't spend money on your product. Giving them a free taster though allows you to build up that trust. If they like it they may buy. If they don't, then you have lost nothing.
Another great article by Seth Godin about
Free samples
http://sethgodin.typepad.com/seths_blog/2012/05/free-samples.html (Sent from Flipboard)
Free samples
http://sethgodin.typepad.com/seths_blog/2012/05/free-samples.html (Sent from Flipboard)
Sent from my iPad
